Salesforce (CRM) and OpenAI have expanded their strategic partnership, integrating Salesforce’s Agentforce 360 with OpenAI’s cutting-edge AI models, including GPT-5. This collaboration allows businesses to utilize Agentforce 360 directly within ChatGPT, enabling tasks like querying sales data and generating Tableau visualizations through simple text requests. Key features include seamless AI integrations within ChatGPT and enhanced capabilities for Agentforce Commerce, offering Instant Checkout for merchants. The partnership also incorporates ChatGPT and Codex into Slack, facilitating insights and content drafting. OpenAI’s advanced models will power various Agentforce applications, enhancing workflows with smarter AI tools. According to Sam Altman, co-founder of OpenAI, this collaboration aims to streamline everyday work processes, making them more intuitive. Salesforce CEO Marc Benioff emphasized the potential for enterprises to provide immediate insights, positioning the combined efforts as a foundation for creating “Agentic Enterprises.” This partnership sets a new standard for AI-driven CRM solutions.
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