Salesforce has launched Agentforce Commerce, a groundbreaking unified platform that enables retailers to seamlessly sell through consumer AI channels like ChatGPT and enhance their own shopping experiences. Following a remarkable 119% increase in AI assistant traffic and projections indicating that AI agents could drive 21-22% of Cyber Week orders, this release is a game-changer for retail engagement. Key features include Guided Shopping, Order Routing, and integrations with payment partners like Stripe and Google’s AP2. Early adopters, such as Pandora and Pacsun, are leveraging AI to enhance customer interactions and drive sales. However, there’s skepticism about whether this AI traffic will convert into actual purchases. Cyber Week 2025 will serve as a crucial test for Agentforce Commerce’s effectiveness in boosting sales through innovative agent-driven shopping solutions. The rise of AI in retail represents a significant shift in consumer shopping behaviors, particularly among younger demographics.
