Sam Altman and Jony Ive are working on a groundbreaking consumer device for OpenAI, aimed at being utterly irresistible. During a discussion moderated by Laurene Powell Jobs, Altman shared that previous prototypes lacked the desirability expected, while a later model finally hit the mark. They described a unique design test where a truly appealing device might even tempt one to take a bite. The collaboration follows OpenAI’s acquisition of Ive’s AI hardware startup, IO, for about $6.5 billion. Altman hopes the device will evoke a sense of simplicity and joy, contrasting with the chaotic experience of today’s technology. Ive emphasized that great design should feel inevitable yet deceptively simple. Together, they aspire to reduce clutter in technology, making the user experience serene and focused, while actively disrupting various industries with their upcoming “family of AI products.” This promising project aims to redefine consumer interaction with technology.
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