AI firm Anthropic has launched provocative ads for the upcoming Super Bowl, criticizing the introduction of advertisements in AI platforms like ChatGPT. Their campaign portrays advertising in AI as a “betrayal” to users, using humor and irony to underscore the point. For instance, one ad features a conversation about improving communication with a mother, humorously suggesting dating services for “mature women” as advice. Each ad concludes with the tagline, “Ads are coming to AI. But not to Claude.” OpenAI’s CEO Sam Altman responded, calling Anthropic “dishonest” and defending his stance against integrating ads into ChatGPT. He emphasized that OpenAI aims to provide access to millions, contrasting with Anthropic’s targeting of affluent clients. This high-profile rivalry raises questions about the future of AI advertising. Altman’s lengthy rebuttal adds to the drama, highlighting the ongoing tension in the AI industry, as both companies seek to shape user experiences and business models.
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