Samba TV, a leader in AI-driven media analytics, has launched its Snowflake Native App for identity resolution, facilitating secure and instant access to its proprietary algorithms at no cost to clients. Available on the Snowflake Marketplace and integrated with Snowflake Data Clean Rooms, this app revolutionizes identity resolution with real-time, automated matching. By harnessing Samba’s AI/ML capabilities, marketers can enhance data collaboration and achieve better business outcomes through agentic optimization.
Dennis Buchheim, Snowflake’s Global Head of Media, underscores the app’s role in maximizing the potential of first-party data while ensuring robust governance. The identity matching app also allows secure collaboration using privacy-first techniques without exposing data outside the Snowflake Clean Room. With its unique device graph and focus on speed, accuracy, and privacy, Samba TV is redefining data collaboration for performance marketing in a privacy-centric landscape, making it an essential tool for data-savvy organizations.
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