Samsung has launched a revamped Bixby as a conversational AI agent in the One UI 8.5 beta, available in the US, UK, Germany, India, Korea, and Poland. This upgrade introduces advanced natural language processing, allowing users to control device settings intuitively without needing to memorize commands. For instance, users can say, “Don’t let my screen time out while I’m looking,” simplifying navigation. The new version also integrates real-time web search directly into Bixby’s interface, enhancing user experience by keeping interactions within the app, competing directly with Google Assistant and Apple’s Siri. This strategic move highlights Samsung’s commitment to AI, setting Bixby apart with its contextual understanding. As premium smartphones evolve, Samsung aims to lead with natural language control, making technology more accessible. These improvements align with Samsung’s 2024 AI initiative, emphasizing user-centric features while enhancing its competitive edge against rivals in the AI assistant landscape.
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