Scarlett Johansson is suing the app Lisa AI: 90s Yearbook & Avatar for using her voice and likeness without consent. This app employs AI to create custom avatars and artwork, recently advertising with an AI-generated version of Johansson. Her representatives clarified that she is not affiliated with the app. The rise of AI technology has made it easier to create audio deepfakes and images of celebrities, amplifying concerns about unauthorized usage. Recently, other celebrities like Drake and The Weeknd have been subjects of similar AI exploitation, prompting legislative actions like the No Fakes Act to curb such practices. Although Johansson’s advertisement has been removed from X/Twitter, it included her voice alongside AI-generated visuals misleadingly promoting the app’s features. Johansson’s attorney emphasized their commitment to legal action, stating they will pursue all available remedies to protect her likeness. This case underscores growing anxieties around AI and the rights of individuals in the digital age.
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