On Friday, the Securities and Exchange Board of India (Sebi) launched a pilot multilingual, AI-enabled public outreach campaign aimed at increasing investor awareness about the ‘Sebi Check’ Tool and validated UPI handles. This initiative, in partnership with Sarvam, a generative AI firm focusing on Indian languages, is designed to bolster investor protection. The ‘Sebi Check’ Tool, introduced on October 1, 2025, allows users to verify UPI IDs, QR codes, and bank account details of Sebi-registered intermediaries, ensuring secure fund transfers. As part of this campaign, selected individual investors will receive informative calls detailing the functionalities of the ‘Sebi Check Tool,’ validated UPI handles, and addressing frequently asked questions, thereby promoting financial literacy. This effort aligns with Sebi’s ongoing commitment to safeguarding investors and enhancing transparency in financial transactions.
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