Sentry Equipment, an industrial machinery company based in Oconomowoc, is increasingly relying on AI to address skilled labor shortages and enhance operational efficiency. Vice President Marcease Warren noted the challenge of finding qualified machinists in Waukesha County, where the unemployment rate is only 3%. To overcome these hurdles, Sentry Equipment has initiated AI projects to streamline processes, such as reducing documentation time from over a week to just four to eight hours. The company is also shifting its recruitment strategy, focusing on younger candidates with a good attitude who can be trained on the job. Additionally, Sentry promotes its employee stock ownership plan to attract talent and encourage internal advancement. While external challenges like tariffs remain uncertain, Sentry Equipment is positioning itself for growth without significantly increasing headcount. By leveraging AI and innovative recruitment, the company aims to stay competitive in the evolving manufacturing landscape.
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