OpenAI has transformed ChatGPT into a one-stop grocery shopping platform through its new Instacart integration, streamlining meal planning and purchases within the chat interface. This partnership, which gained momentum following the appointment of former Instacart CEO Fidji Simo as OpenAI’s CEO of Applications, highlights the growing blend of AI and commerce. Previous collaborations included an AI search tool from Instacart that assisted with dietary needs; however, this latest integration offers a comprehensive shopping experience. This initiative aligns with OpenAI’s “agentic commerce” strategy, aiming to facilitate shopping on behalf of users. As the holiday shopping season approaches, AI-assisted commerce is projected to surge by 520%, presenting a crucial revenue opportunity for OpenAI as traditional profits remain elusive. The company generates a small fee from merchant sales, which could bolster its financial viability amid significant operational costs associated with running AI models.
Source link
