Coresight Research, as a research partner for Shoptalk Spring 2026, presents key insights from Day 1 sessions focused on two significant themes: Agentic Commerce and Retail Media Innovation.
Agentic Commerce highlights the transition from reactive product discovery to AI-driven, proactive shopping experiences. Speakers like Matt Madrigal of Pinterest emphasized how visual signals guide user preferences, with Gen Z increasingly favoring their platform over traditional search engines. Mahak Sharma from OpenAI unveiled new shopping capabilities that cater to broad consumer needs, enhancing user confidence in brands.
Retail Media Innovation showcases the importance of first-party data. Companies like The Home Depot and Behr Paint Company demonstrated successful personalized media campaigns, achieving significant increases in purchase intent. Google revealed ad tech integrations that streamline audience targeting, connecting engagement to measurable sales outcomes. Overall, the future of retail lies in leveraging AI and data to create personalized, seamless, and intelligent shopping experiences.
