Singlife Partners with Salesforce to Launch AI-Powered Agent
Singlife has proudly become Singapore’s first insurer to implement Salesforce’s Agentforce, an AI-driven assistant designed to enhance customer service efficiency. This collaboration marks a significant milestone in integrating artificial intelligence into insurance operations. The AI agent provides real-time, accurate responses to product inquiries, drastically reducing manual information retrieval and boosting response speed.
Leveraging Salesforce’s Data Cloud, Singlife consolidates its extensive knowledge base, allowing for seamless access to critical information, which enhances customer experience. Romil Sharma, Singlife’s Group Head of Technology and Operations, emphasizes AI’s role as a central business driver, aiming to foster growth and efficiency across various operations.
Looking forward, Singlife plans to extend Agentforce to its financial advisers, ensuring they also benefit from timely, reliable information. This initiative highlights Singlife’s commitment to AI-driven transformation, setting a new standard for digital innovation in the insurance sector and redefining customer engagement.
