Singlife Pioneers Use of Salesforce’s Agent AI Tool as Singapore’s First Insurer

Singlife is enhancing its customer service by integrating an AI agent in partnership with Salesforce, making it the first insurer in Singapore to adopt Salesforce’s Agentforce AI platform. This innovation aims to provide faster, more accurate responses to customer queries, thereby improving overall service quality and customer experience. By leveraging Salesforce’s Data Cloud, Singlife can access internal resources like product manuals and FAQs, enabling customer service executives to retrieve information almost instantly and boost operational efficiency. Furthermore, the AI agent will extend its support to financial adviser representatives, ensuring they have reliable information for better client interactions. Romil Sharma, Singlife’s Group Head of Technology and Operations, highlighted this initiative as a crucial step towards employing AI across various functions within the company, establishing it as a fundamental driver for business growth and customer-centricity. This collaboration signifies a transformation in customer engagement within the insurance sector. Subscribe to our free newsletter for the latest Fintech news in Singapore.

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