In the latest “Power On” newsletter, Bloomberg’s Mark Gurman discusses significant updates regarding Apple’s advancements in artificial intelligence and Siri. Apple is set to launch a revamped version of Siri in March 2024, featuring AI-enhanced web search capabilities and a new smart home display, complemented by a refreshed Apple TV and HomePod mini. This updated Siri will utilize Google’s Gemini technology, although it won’t directly include Google services. Gurman cautions that user acceptance of this overhaul is uncertain, considering past challenges with Siri’s brand perception. Additionally, Apple will reveal iOS 27, macOS 27, and more at its Worldwide Developers Conference in June, focusing on Apple’s AI strategy. Meanwhile, issues persist surrounding the rollout of Apple Intelligence in China, hindered by regulatory hurdles. Apple’s 2026 roadmap hints at at least 15 new product launches, marking a pivotal year ahead for the tech giant.
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