Sitch, a new dating app, aims to enhance matchmaking by combining AI with human expertise. Unlike traditional apps that rely on quick profiles and swiping, Sitch focuses on a thoughtful onboarding process using large language models (LLMs). Co-founded by Nandini Mullaji, who draws on her grandmother’s matchmaking experience, Sitch addresses common user dissatisfaction with dating apps like Match and Bumble by offering a more personalized approach.
Users answer nearly 50 questions to create their profiles, and the AI generates compatible matches, facilitating communication through a group chat. Users can provide ongoing feedback to refine the AI’s suggestions. Sitch charges users per matchmaking setup and has secured $7 million in funding. The app, currently available in New York, seeks to tap into a trend away from swipe-based models amid growing interest in serious dating, setting itself apart in an increasingly competitive market.
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