Unlocking Data Analytics with Skai’s Celeste AI
In a significant partnership with AWS, Skai (formerly Kenshoo) has transformed data analytics through the Celeste AI assistant, leveraging Amazon Bedrock Agents. Designed for brands and agencies, Skai’s platform unifies over 100 data sources, providing actionable insights across paid media channels. The introduction of generative AI drastically reduces report generation time by 75%, simplifies complex data analysis, and offers tailored recommendations, empowering marketers to optimize campaigns effectively.
Before Celeste, clients faced challenges in generating reports and deriving insights from extensive datasets. With Celeste, users can make natural language inquiries and receive quick, data-driven insights without technical expertise. Security and compliance are paramount, ensuring customer data remains protected.
Overall, Skai’s innovative use of Amazon Bedrock has accelerated its clients’ decision-making processes, enhancing their advertising strategies while maintaining robust security and performance. This transformation positions Skai as a leader in data-driven marketing solutions.
