Smartly, a leader in AI-powered advertising technology, has launched two innovative solutions: Creative Predictive Potential and Creative Insights. These products enhance marketers’ capabilities throughout the campaign lifecycle, offering predictive insights pre-launch and actionable intelligence post-launch. Creative Predictive Potential uses AI to analyze engagement metrics and visual content, helping teams identify what captures audience attention and refine their messaging before campaigns begin, thereby reducing wasted spend. Conversely, Creative Insights provides in-depth analytics, uncovering the factors behind ad performance and visual themes that drive success across various channels. This dual approach allows marketers to make informed decisions, optimizing creative performance at scale. As a unified platform, Smartly integrates these capabilities with social, Google, and programmatic channels, including Connected TV (CTV). By combining predictive analysis with real-time insights, Smartly empowers brands to maximize ROI and minimize waste in their advertising strategies. For continuous updates, follow us on Google News.
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