On November 18, 2025, Smartly launched two innovative AI-driven products: Creative Predictive Potential and Creative Insights. These tools enhance pre-campaign and post-campaign analysis capabilities across various advertising channels, including social media, Google, and Connected TV. Smartly, managing over $6 billion in global ad spend for 800 brands, aims to reduce wasted spend and maximize ROI through predictive analysis and real-time insights. Creative Predictive Potential utilizes computer vision and eye-tracking to assess visual engagement before campaigns launch, while Creative Insights analyzes performance post-campaign using AI-driven themes and insights. This integrates seamlessly with Smartly’s existing platform, designed for creative optimization and media activation. Given the industry’s shift towards AI, 72% of marketers plan to increase AI adoption, though confidence levels remain low. Smartly’s offerings bridge the gap between creative production and performance optimization, positioning it as a leader in the digital advertising landscape, capable of improving creative quality and tailored messaging across all platforms.
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