Perplexity AI will pay Snap $400 million to integrate its AI-powered answer engine into Snapchat, marking a significant milestone as the first external AI integration in the app. This partnership aims to enhance user engagement and diversify Snap’s revenue growth strategies, as stated in a recent press release. Snap CEO Evan Spiegel emphasized the collaboration’s potential to improve discovery and connection among Snapchat’s 943 million monthly active users. The integration, set for early 2026, will allow users to obtain conversational answers based on reliable sources, aligning with Perplexity’s mission to support global curiosity. Spiegel highlighted Snapchat’s unique role as a messaging platform, particularly in an AI-driven environment, fostering real relationships between users. Despite this new addition, users can still engage with the existing My AI chatbot. This collaboration underscores Snapchat’s commitment to evolving as a dynamic platform in the conversational AI space.
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