Snapchat is launching the “Imagine Lens,” a groundbreaking feature that allows Snapchat+ Platinum and Lens+ subscribers to create and edit images using a text-to-image AI generator. This innovative Lens enables users to generate custom images by entering their own prompts, such as “create an image of a grumpy cat.” It also includes pre-loaded prompts for quick creativity, like “Make me into a funny caricature.” Users can easily share their creations with friends or post them to their Story. While Snapchat has previously offered various generative AI Lenses, Imagine Lens is its first open-prompt image generator, enhancing user engagement and creativity. Snapchat continues to pioneer in both AR and AI technologies, recently introducing a Lens Studio app to facilitate AR Lens creation. Subscribers can access the Imagine Lens in the Lens Carousel, available for $15.99/month for Platinum and $8.99/month for Lens+. This development positions Snapchat as a leader in generative AI entertainment.
Source link
