Snapchat has launched its “Imagine Lens,” the first open prompt image-generation AI Lens, making it free for all users after an initial launch for paid subscribers. This innovative feature allows users to edit their Snaps with custom prompts, like transforming a selfie into an alien or generating images of whimsical themes, perfect for Halloween costume ideas. Users can share their creations with friends or post them on their Stories, enhancing user engagement.
The introduction of the Imagine Lens comes as competition rises from AI video tools like Meta’s and OpenAI’s, urging Snapchat to innovate. Free users in the U.S. can access a limited number of image generations, with plans to expand availability to Canada, Great Britain, and Australia. The Lens can be easily found in the app’s Lens Carousel, encouraging widespread utilization. Snapchat users engage with Lenses over 8 billion times daily, underscoring its popularity and potential in the social media landscape.
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