OpenAI recently launched Sora, its innovative AI video app for iOS, which rapidly ascended to the Apple App Store’s top spot despite being invite-only. Utilizing the Sora 2 video model, the app allows users to create AI-generated videos, resembling TikTok’s dynamic feed. However, a significant concern has arisen regarding copyright issues, as many videos feature popular characters from franchises like SpongeBob Squarepants and Pokémon without prior licensing. OpenAI’s approach is opt-out for copyright holders, meaning intellectual property can be used unless specific characters are blocked. This led to users receiving “Content Violation” warnings shortly after launch. OpenAI acknowledges the need for better collaboration with rights holders and is exploring restrictions for the app’s cameo feature, allowing users to manage how their likeness is used in videos. CEO Sam Altman indicated ongoing changes and potential monetization to address user demand.
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