Spotify is collaborating with major music labels like Sony and Universal Music Group to create innovative AI music products, emphasizing “artist-first” initiatives. In a recent announcement, Spotify highlighted its commitment to connect artists with fans, combat impersonation, and protect copyright. The streaming platform noted existing features such as its AI DJ and AI-generated playlists as examples of how it is harnessing AI technology to foster deeper relationships between listeners and artists.
The collaboration aims to prioritize the interests of artists and songwriters, ensuring that AI enhances creativity rather than replacing human artistry. Spotify emphasizes that artists and rightsholders can choose to opt-in to these AI tools, which are designed to generate new revenue streams to fairly compensate them. This move comes amid rising concerns about AI in the music industry, as Spotify seeks to build a future that supports both creators and consumers in the evolving digital landscape.
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