The rise of AI-generated content has drastically blurred the line between reality and fiction, posing challenges for users seeking authenticity online. OpenAI’s Sora and its latest app, Sora 2, exemplify this trend with high-resolution deepfakes that can easily mislead viewers, making it crucial to identify AI creations. To spot Sora videos, look for the distinctive watermark—a cloud icon that indicates AI involvement. Additionally, checking metadata can reveal whether the content is AI-generated, with the Coalition for Content Provenance and Authenticity supporting this verification method. Social media platforms like Meta, TikTok, and YouTube are beginning to label AI-generated posts, aiding in the identification process. Ultimately, vigilance is key; if something seems unreal, it likely is. Users should critically assess videos by inspecting elements like text and motion. As AI technology advances, it’s increasingly vital to understand and disclose the origins of digital content.
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