Stagwell has launched Stagwell Search+, a new solution designed to enhance brand performance in the AI search era. Developed in partnership with Emberos, this platform aims to boost discoverability and visibility through AI search experiences, as explained by Dan Roberts, global SVP of search at Assembly. Stagwell Search+ has shown promising results, with a pilot client experiencing a 57% increase in AI visibility. The platform is built on AI agents like Sonar, Pilot, and Flow, each serving distinct functions to track brand representation across large language models, predict outcomes, and coordinate workflows. Emberos’ CEO, Justin Inman, emphasized that Search+ integrates paid, owned, and earned media strategies, including social search and influencer activities. This comprehensive approach addresses gaps in brand representation, ultimately aiming for improved ROI across marketing funnels. As consumer search behavior shifts toward AI chatbots, Stagwell Search+ positions brands to excel in this dynamic digital landscape.
Source link
