Tim Sweeney, CEO of Epic Games, recently argued against AI disclosure labels in digital storefronts like Steam, claiming that AI will pervade almost all future game production. This perspective is contested by PC Gamer’s Tyler Wilde, who raises complex questions regarding when AI usage should be disclosed. Valve has adjusted its AI disclosure form for developers, requiring transparency only for generative AI assets used in marketing or shipped content. This means tools like coding assistants and generative art tools utilized internally do not necessitate disclosure. Valve’s policy categorizes AI content into ‘pre-generated’ and ‘live-generated,’ where the latter demands developers outline safeguards against illegal content generation. Notably, Steam has recently modified its developer disclosure form while introducing a feature for users to report illegal content created by live-generation AI. These developments highlight the evolving relationship between AI and game development, emphasizing the need for clarity in ethical standards and transparency.
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