The launch of OpenAI’s ChatGPT has transformed the technology landscape, igniting a race towards generative AI among industry leaders, including Google. At Salesforce’s Dreamforce conference, CEO Sundar Pichai acknowledged the surprise impact of ChatGPT on Google’s AI initiatives, describing the moment as a “code red” for the company. Google’s teams rapidly pivoted to enhance AI projects that had been in development for years. Pichai revealed that despite having an advanced conversational AI model ready, Google opted to delay its launch to ensure reliability and user safety, aiming to uphold its reputation. He viewed ChatGPT’s debut as a pivotal opportunity for innovation rather than a setback. By March 2023, Google introduced its chatbot, Bard (later rebranded as Gemini), marking its return to the AI race. This increased focus on AI across its product ecosystem highlights the competitive drive fueled by OpenAI’s advancements.
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