The Black Friday, Cyber Monday (BFCM) sales period has evolved into a significant B2B event, particularly for Indian SMEs and mid-market businesses aiming to optimize their tech stacks for 2025. According to Techjockey’s analysis, there was a remarkable surge in B2B software procurement driven by the urgency of year-end budgets and discounts of up to 90% on SaaS products. Key trends emerged, including a 45% rise in searches for Cyber Security solutions, reflecting heightened awareness of digital threats alongside significant increases in demand for collaboration tools, such as Office Suites and WhatsApp automation. The analysis also highlighted the shift towards AI-powered and industry-specific CRMs, as buyers seek tailored solutions. Notably, Tier-2 and Tier-3 cities, like Lucknow and Jaipur, exhibited exceptional growth in search interest, accounting for substantial portions of the BFCM sales activity. The confluence of these factors demonstrates a transformative shift in B2B procurement, making the holiday season a strategic planning period for businesses.
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