Surge in Web-Based AI Usage Alters Global Internet Traffic Dynamics

In recent months, web traffic to AI-related websites surged dramatically, increasing from 7 billion visits in February 2024 to 10.53 billion in January 2025—a 50% increase, according to Menlo Security. This growth reflects a heightened reliance on browsers for accessing generative AI (GenAI) tools, with approximately 80% of interactions occurring in web environments. Despite some tools shifting to desktop applications, the browser remains popular due to its universal accessibility and integration capabilities.

Key findings reveal 5.6 million GenAI site visits in a month and a 130% rise in zero-hour phishing attacks driven by AI. Concerns rise over shadow AI use, with 68% of employees using free tools like ChatGPT for sensitive data, increasing security risks. Experts stress the importance of evolving cybersecurity strategies against rapidly escalating threats. For more on browser security and AI, refer to “Closing the Browser Security Gap: Defending Against Modern Web-Based Threats.”

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