Taboola has launched DeeperDive, a generative AI-powered answer engine aimed at enhancing user engagement on publisher websites by utilizing the publishers’ own content. This tool addresses concerns in the publishing industry regarding generative AI search engines that exploit publisher content without compensation. DeeperDive allows users to ask questions within a conversational interface, providing AI-generated answers tied to the publisher’s editorial material, and recommending related stories. By drawing from real-time content created by journalists, DeeperDive offers context-rich responses while aiming to keep users within the publisher’s site. The tool is expected to improve time spent on sites and increase content engagement, with integrated targeted advertising to generate revenue from high-intent user categories like travel and sports. Taboola’s CEO emphasized the importance of supporting publishers in the AI landscape, asserting that DeeperDive represents a significant shift in how publishers can control and monetize their content.
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