Eline Van der Velden, the actor, comedian, and technologist, has announced her AI talent studio, Xicoia, is negotiating with talent agents for its first AI creation, Tilly Norward. Speaking at the Zurich Summit, she highlighted the growing acceptance of AI in the entertainment industry. Both Van der Velden and Verena Puhm, head of Luma AI’s Studio Dream Lab LA, noted that many studios are quietly adopting AI technologies. In past months, interest has surged, transforming skepticism into proactive engagement. If signed, Tilly Norward would be among the first AI-generated actresses represented by a traditional talent agency. Puhm shared experiences of transitioning studios from denial to embracing AI, emphasizing the need for new creatives to educate them on AI integration. With high-profile AI projects anticipated, both experts predict significant announcements in the coming months, marking a pivotal shift in how studios approach AI in entertainment.
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