OpenAI is enhancing its retail capabilities with the upcoming launch of a ChatGPT-powered app at Target, set to debut in beta next week. This initiative follows OpenAI’s recent addition of retail apps such as Canva, Expedia, and Spotify to ChatGPT. The new app will enable Target shoppers to ask for product ideas, browse items, build multi-item baskets, shop for food, and check out seamlessly. Additionally, this collaboration expands OpenAI’s enterprise partnership with Target, which will implement ChatGPT Enterprise for its 18,000 employees to improve supply chain forecasting and optimize store operations. Furthermore, Target plans to integrate OpenAI’s AI models into various digital tools, enhancing employee support, customer service, and personalized shopping experiences. This strategy positions OpenAI at the forefront of AI-driven commerce, making retail interactions more efficient and engaging for users while streamlining processes for retailers.
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