Big box retailers are adopting artificial intelligence (AI) while simultaneously distancing themselves from its failures. Target recently updated its terms and conditions, placing the responsibility for any errors made by its AI shopping assistant, powered by Google’s Gemini, onto customers. This shift emphasizes the retailer’s stance that any transactions conducted by the AI are “considered transactions authorized by you.” Customers must review AI activity and report unauthorized transactions, as Target disclaims guaranteeing that the AI will function perfectly.
Similarly, Walmart has updated its policies to address potential inaccuracies from its AI assistant, Sparky, which has already faced backlash for price gouging. Both retail giants are leveraging AI technology while placing the onus of errors on consumers, highlighting a significant double standard in the evolving AI landscape. As these trends develop, consumers should remain vigilant when using AI-powered shopping tools.
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