Target has announced a partnership with OpenAI to enable shopping through ChatGPT, engaging over 800 million users in time for the holiday season. Customers will browse Target’s products and make purchases directly within the ChatGPT app, enhancing the shopping experience as consumers increasingly turn to AI for product suggestions. This initiative comes at a crucial time for Target, as it faces a 2.7% decline in same-store sales and a 19% drop in profit. The retailer is also implementing a $1 billion investment strategy and price cuts to revive its brand. With nearly half of Gen Z consumers trusting AI as personal shoppers, this streamlined purchasing process could significantly bolster sales. Other major retailers, such as Walmart, are also leveraging AI technology to meet changing consumer preferences. The ChatGPT tool aims to understand customer needs better, ensuring relevant product recommendations for various occasions.
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