Moor Insights and Strategy’s principal analyst, Robert Kramer, highlights Teradata’s latest offering as a “strategic move” to leverage their extensive IP for automating and scaling AI-driven customer experience (CX) operations. This initiative focuses on integration, real-time data signals, and effective AI model deployment within an enterprise-grade platform. Teradata has a strong legacy in providing CX solutions, prominently showcased through its Vantage CX platform, launched in 2019. The Vantage CX platform serves as a robust customer data platform (CDP) coupled with advanced analytics, enabling businesses to handle extensive customer data effectively. It supports marketing, sales, and service use cases by offering analytics-driven insights and journey orchestration. This combination of capabilities positions Teradata as a leader in enhancing customer experiences through innovative technology and strategic data utilization, making it a vital player in the competitive CX landscape.
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