Dating apps have reshaped romantic connections but are losing popularity, with major platforms losing a million users last year. Research by Anh Luong from Warwick Business School identifies dissatisfaction driven by frustrating user behavior and AI algorithms that prioritize short-term engagement metrics over genuine connections. Unlike earlier dating sites that encouraged meaningful interactions through compatibility quizzes, current apps rely on opaque AI, leading to disengaged users and a “boredom cycle”. This cycle includes feelings of disappointment, “algorithmic cynicism,” and communication fatigue, ultimately driving users away. While skepticism towards AI persists, there’s a potential solution: enhancing transparency in how algorithms interpret user behavior could restore enthusiasm. By offering insights into user interactions, apps can create a more authentic matchmaking experience. As users seek deeper connections, dating platforms that focus on genuine relationships over quick metrics are more likely to succeed in the evolving digital dating landscape.
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