The Future of AI Commerce: An Overhyped Promise?
As AI tools rapidly evolve, skepticism about AI commerce’s practical applications grows. The challenges faced are reminiscent of previous trends like Robotic Process Automation (RPA). Here’s why AI commerce may stumble:
- Limited Advancement: Current AI tools, including chatbots, struggle to enhance online shopping beyond automation.
- Human-Centric Need: Safe and effective purchasing requires human validation (authentication & authorization).
- Accountability Gaps: AI-driven purchases risk “hallucinations,” where systems may make erroneous decisions without human oversight.
Drawing from nearly a decade in large-scale payment software, I explore the validity of AI commerce through The Payments Engineer Playbook.
Key Takeaways:
- AI buying options are often derivatives of existing technologies.
- Consumer experience remains critical but lacks significant improvement.
- Expect continued trials but limited success, as the hype fades.
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