Agentic AI is revolutionizing commerce by streamlining the shopping journey, particularly in the middle of the funnel. As consumers increasingly rely on AI for comparisons, evaluations, and planning, the pathway from intent to purchase becomes faster and more efficient. Currently, 38% of shoppers use AI, with 80% anticipating greater reliance on it for decision-making, according to IAB findings. This technology aids in narrowing choices and minimizing the effort of product evaluation, significantly influencing routine decisions like outfit planning and grocery shopping. Despite these advancements, trust remains a concern, as only 46% of consumers fully trust AI recommendations. Additionally, shoppers demand transparency and verification, emphasizing that reliable sourcing and clarity in AI responses are crucial for driving transactions. While agentic AI will drive product discovery, the complexity of certain purchases will still require human involvement, ensuring that marketers maintain vital consumer relationships. Overall, agentic AI promises to simplify commerce, fostering a competitive edge in retail.
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