Duolingo’s recent shift to an “AI-first” strategy, planning to replace contractors with generative AI, has led to a backlash, particularly among younger users who previously enjoyed its engaging social media presence. After the announcement, many users expressed outrage on platforms like TikTok, even deleting the app despite losing their hard-earned streaks. Online comments reflected concerns about job replacement and the broader implications of AI encroachment in various sectors. While Duolingo aims to assure users that AI won’t replace staff and will be guided by experts, the trend echoes larger industry movements, with companies like Klarna and Salesforce similarly reducing their workforce needs through automation. This backlash is influenced by multiple factors, including environmental concerns, copyright issues, and the negative impacts on mental health. There’s a growing sentiment against AI systems, reinforcing a collective defense for impacted workers and highlighting an evolving attitude towards workplace automation.
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