The Velvet Sundown, a band that surged to popularity on Spotify with 400K-650K monthly listeners, has ignited controversy by allegedly being an AI-generated creation. Emerging in early 2025 with two swiftly released albums, “Floating on Echoes” and “Dust and Silence,” the band claimed authenticity despite numerous indicators suggesting otherwise. A spokesperson eventually confessed that the project was an “art hoax,” revealing that their music was crafted using the AI tool Suno.
This predicament raises critical questions about the implications of AI in the music industry, particularly regarding authenticity and its impact on human artists. As platforms struggle with potentially flooded playlists of synthetic content, transparency becomes vital. The EU and US are exploring regulatory measures to ensure proper labeling of AI-generated works. Ultimately, The Velvet Sundown challenges the boundaries of art and the meaning of musical authenticity in a rapidly evolving digital landscape.
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