TikTok is rolling out a new feature aimed at giving users more control over AI-generated content in their feeds. This tool, part of TikTok’s existing Manage Topics feature, includes a slider that allows users to customize their experience by choosing to see less AI-generated content. While users can adjust the slider to limit the presence of AI in their feeds, complete elimination isn’t currently an option. This innovative approach stands out, particularly when compared to competitors like Instagram and Facebook, which lack robust tools for managing AI content. TikTok is also testing invisible watermarking to designate AI usage in videos, enhancing the accuracy of AI labels and deterring removal. These updates reflect TikTok’s commitment to improving user experience amidst growing concerns about AI content. As these features roll out in the coming weeks, they set a benchmark that other social media networks may consider emulating.
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