TikTok is rolling out updated Community Guidelines on September 13, 2025, aimed at enhancing user experience while complying with global regulations like the U.K.’s Online Safety Act and the EU’s Digital Services Act. The revisions focus on clarity and simplification, with notable shifts in content policies. Notably, creators on TikTok LIVE are accountable for all interactions during their sessions, including third-party tools, emphasizing the importance of content moderation. Additionally, commercial content must now be disclosed, with reduced visibility for posts directing users to off-platform purchases in markets where TikTok Shop operates. Personalized search results and comments will significantly differ among users based on their activity. While AI content guidelines remain largely unchanged, TikTok’s commitment has evolved from creating a “trustworthy” community to a “safe, fun, and creative” platform, potentially signaling shifts in its approach to AI-generated endorsements. This update reflects TikTok’s ongoing adjustments to align with modern social media standards.
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