Apple is thriving with iPhone 17 sales, but is currently facing challenges in developing its AI-powered Siri for the latest models. Originally anticipated to launch earlier this year, the updated Siri, first announced at WWDC 2024, is now postponed until next year. CEO Tim Cook stated that the company is exploring partnerships with AI firms like OpenAI and Google to enhance Siri’s capabilities.
Apple’s software chief, Craig Federighi, noted that initial architecture for a personalized Siri was inadequate, prompting a shift to a second-generation architecture. This means that new features are expected in the upcoming iOS 26.4 update. During a recent earnings call, Cook mentioned “good progress” on AI and indicated they are open to mergers and acquisitions to further their AI roadmap. Meanwhile, Apple is also upgrading devices, including the MacBook Air and iPad Air, with OLED screens to enhance display quality.
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