Amid concerns over slowing revenue, The Trade Desk is exploring a partnership with OpenAI to sell advertising on the ChatGPT platform. Following news of these talks, The Trade Desk’s stock surged by 21%, reaching $30.32. OpenAI, which seeks to transition ChatGPT into an advertising-supported model, recently began incorporating ads into its platform. The company aims to enhance its in-house ad technology, collaborating with ad-tech firm Criteo to attract new advertisers. This development is promising for The Trade Desk, particularly as analysts voice concerns about growing competition from Amazon DSP. The Trade Desk has focused on its Kokai automated platform, promoting transparency in the “open internet” compared to “walled garden” competitors like Google and Meta, with around 50% of its business derived from connected TV advertising. A partnership with OpenAI could significantly boost The Trade Desk’s revenue, leveraging ChatGPT’s extensive user base of approximately 910 million.
Source link
