San Francisco startup GIGR, operating as Playad.ai, has raised $5.4 million in pre-seed funding to revolutionize the advertising creative process through multi-agent AI systems. Led by BRV Capital Management and Mirae Asset, alongside notable angel investors, the funding enables Playad.ai to address inefficiencies in ad production, focusing on interactive ads for improved conversion rates and reduced costs per install (CPI). Launching in Q3 2025, the platform promises significant cost savings—up to 90%—and faster production timelines for marketers. Key features include AI-driven tools for generating playable ads, avatar creation, and scalable asset management. The leadership team boasts extensive experience in gaming and marketing technology, positioning GIGR to enhance return on ad spend (ROAS) through rapid iteration of creative content. With growing demand for AI in performance marketing, Playad.ai is set to become a pivotal player in the $200 billion digital ad industry, democratizing access to high-quality marketing resources.
Source link
