MBC Shahid, a top Arabic streaming service with millions of users, has transformed its data approach by adopting a Data Product culture. In an insightful session, attendees will learn how MBC utilized Databricks Apps, Model Serving, and Unity Catalog to empower non-technical teams with AI capabilities. Key innovations include “Enigma,” an internal app that offers predictive show performance insights and real-time customer sentiment analysis, and a GenAI tool for automating viral social media content by pinpointing impactful frames and flagging sensitive material. This shift to a serverless, app-driven architecture has streamlined operations, integrating diverse data types—including tabular data, clickstream events, and video content—within the Databricks Lakehouse. The result is substantial time savings, enhanced data governance, and significant business value achieved swiftly. Join us to discover the future of data-driven decision-making in media.
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