On April 12, 2026, Google launched a groundbreaking AI-driven update to its shopping ecosystem in India, utilizing advanced multimodal capabilities from Gemini. This update shifts traditional search habits into a personalized, conversational shopping experience, positioning Google as an intelligent personal shopper. The Gemini Shopping Assistant now processes complex queries, allowing users to seamlessly search for products like laptops under ₹60,000 with specific delivery options.
Key features include a visual search integrated with Google Lens, aiding users to find similar styles in sustainable materials, particularly for ethnic wear. The AI Price Predictor feature advises users on the optimal buying time, enhancing budget management. Additionally, Gemini empowers local sellers by providing tools to create high-quality product descriptions from smartphone photos, potentially onboarding over 10 million local merchants by the end of 2026. By merging AI with local insights, Google aims to simplify online shopping, reducing search time while maximizing savings for Indian consumers.
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