AI in B2B Purchasing: Insights from TrustRadius Research
AUSTIN, Texas, Oct. 28, 2025 — TrustRadius releases a pivotal report detailing how technology buyers are utilizing AI tools during their research and purchasing processes. Titled “From Buzzword to Backbone: How AI Is Redefining B2B Search and Buying,” the report reveals that 95% of surveyed users engage with AI weekly, while 69% do so daily, particularly among Gen Z workers. Key findings show that tools like ChatGPT are leading the market, with many professionals using up to three AI tools in their workflow.
The report emphasizes the growing adoption of AI for software buying, with 45% of respondents implementing AI in their procurement processes. TrustRadius predicts that AI’s role in automating workflows will continue to expand, underscoring the need for tech vendors to optimize their visibility in this evolving landscape. By aligning strategies with AI-driven insights, B2B companies can enhance their market engagement and drive sales.
