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Turning Confusion into Insight: Developing Our Gen AI Sales Knowledge Assistant on Snowflake | Stella Yang | Snowflake Builders Blog: Data Engineers, App Developers, AI & Data Science | Nov 2025

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Summary: Transforming Sales Insight with Generative AI

In the dynamic realm of sales, efficient access to information can make all the difference. Enter the GTM AI Assistant, a groundbreaking Generative AI chatbot designed to streamline the selling process. Here’s how it enhances the experience for sales teams:

  • Instant Knowledge Access: Searches internal databases and public documentation to retrieve accurate answers with a simple query.
  • High Satisfaction: Over 90% internal NPS indicates user satisfaction; 70% rely on it for product expertise and customer success stories.
  • Smart Query System: Users can ask questions like “What are Priority Support benefits?” and receive clear, conversational responses.

Key Innovations:

  • Built on Snowflake Cortex Search Service for scalability and security.
  • Utilizes a Retrieval-Augmented Generation (RAG) pipeline to synthesize insights swiftly.

By integrating AI into their workflows, sales teams can focus on what matters most—engaging with customers and driving results.

👉 Join the conversation! Share your thoughts on how AI is shaping sales strategies.

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