Tilly Norwood, an AI tool developed for the entertainment industry, has faced scrutiny, as U.K. acting union Equity expresses concerns regarding its implications on performers. Equity emphasizes that Norwood is not a performer but rather an AI resource, highlighting the uncertainties surrounding the origins of the data used to train it. The union has raised alarms about the potential impact of AI technology on traditional acting jobs, questioning the ethical considerations of AI’s role in the creative sector. They argue that the increasing reliance on AI tools like Norwood may undermine the authenticity and artistry of performance. Equity’s stance reflects a growing dialogue on the intersection of technology and the arts, urging stakeholders to address the consequences of AI integration. As the entertainment landscape evolves, the union emphasizes the need for clear guidelines and protections for human talent in an age increasingly dominated by artificial intelligence.
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